The unification of brands enables Shell to continue accelerating electric vehicle adoption in North America and the world.
LOS ANGELES, Calif., Electric vehicle (EV) charging solutions leader, Greenlots, announced today that it will rebrand to Shell Recharge Solutions in early 2022. The new brand unifies Greenlots and its European counterpart, NewMotion, under a single brand – bringing Shell’s regional electric charging services under one identity and helping to further deliver lower-carbon transportation at work and on the go.
“Our name is changing, but our vision to lower carbon emissions is more focused than ever,” said Andreas Lips, CEO, Greenlots. “We have ambitious targets and as Shell Recharge Solutions we will further integrate the expertise shared across three businesses to provide more customers with smart EV charging solutions, delivered through a consistent brand experience.”
“The upcoming brand change will help Shell to move our electric charging capability and offer from local to global; we will unify our brand, our people, and our capabilities across Europe, Asia and North America, ensuring we are better placed to provide our customers with the EV Charging solutions they need,” said Roger Hunter, Vice President Shell Electric Mobility.
Shell Recharge Solutions will continue to support the electric transformation in North America across cities, fleets, and commercial businesses. Already, the company has helped cities expand their EV charging infrastructure to become leaders in electric mobility, including Los Angeles, Houston and Vancouver. It is also revolutionizing medium- and heavy-duty fleet electrification through projects with Penske, and Volvo Trucks through Volvo LIGHTS. The company also works closely with public and private organizations to support the expansion of electrified transportation and an accessible and reliable EV charging infrastructure.
Through industry partnerships, the company launched an expansive bi-lateral roaming network that provides access to more than 57,000 charging points across the U.S. and Canada in 2021. EV charging and energy management solutions, developed at the company’s Innovation Lab in Los Angeles, are helping customers reduce costs, ensure business continuity, and experience the benefits of switching to EVs.
Shell Recharge Solutions will provide Shell Recharge branded hardware and software services for home and business, in addition to supporting the Shell Recharge public charging network, and providing existing white label solutions.
Shell has committed to becoming a net zero emissions business by 2050 or sooner, in step with society, and to operating 500,000 chargers globally by 2025. As Shell Recharge Solutions, the company will bring the EV charging expertise and solutions that will help ensure delivery on these transformative commitments and accelerate continued expansion of electric mobility in North America.
The future of Shell Recharge Solutions can be seen through projects that Greenlots, Shell, and NewMotion have already collaborated on, such as the Zaltbommel battery-powered EV charging station, which offers ultra-fast charging without the need for grid upgrades through energy storage and Greenlots’ energy management technology.
Notes to Editors:
- Following the rebrand, Greenlots’ DBA will be Shell EV Charging Solutions Americas.
- Following the rebrand, NewMotion’s legal name will become Shell EV Charging Solutions Europe
- Greenlots will not be rebranded in Asia, at the moment, due to the specific business needs in local markets, though products and services offered in this market will fall under the Shell Recharge and Shell Recharge Solutions brands.
- Shell is the world’s largest mobility retailer with over 46,000 retail sites.
- Shell currently installs a charge point every 20 minutes.
- Shell’s ambition is to operate 500,000 charge points by 2025 and 2,500,000 by 2030.
- Shell Recharge Solutions’ SKY EV Charging Network Software is an open standards-based cloud platform that simplifies owning and operating EV charging infrastructure.